Why does Arjowiggins Fine Papers look like this?

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Corporate ID

Designer: mark grove

Design Company: shoal

Location: worthing

Country: United Kingdom

Description: Shoal is a creative communications agency. We recently rebranded ourselves as Shoal Effective Creative. Part of repositioning our visual identity was to reassess our 'tactile' nature. We wanted something that was visually striking to carry our new nomenclature, we wanted something that was noticeably different to the touch. We found the perfect substrate in Skin. Our new stationery is stunning!